NetSuite and Google Analytics: How Can You Distinguish a Customer From a Visitor?

During the last decade, online businesses have grown from an online retailer of boutique market players such as Amazon and eBay. As the online market share continues to grow as compared to traditional retail and online experience is becoming a key part of business planning, web analytics and analysis will be moved to the forefront of the growth and income.

for site analysis, a standard that most everyone uses the free Google Analytics tool. By applying some simple code on his web site, Google can track referrals, visitors, time on site, the keywords on the page hits, and many other valuable pieces of data. Most everyone uses Google Analytics, because it is a good and fairly comprehensive - and given that it is free, it represents great value. Google Analytics is a great system for reading the referral traffic. And given that Google is the standard for pay per click, it's easy to connect the PPC campaigns and monitor their performance

challenge to Google, however, one faces the same challenge when using Salesforce.com. In most cases, when someone places an order, we must move to a different system for tracking the order. The same problem occurs when working in the eCommerce environment and analytics are excluded from the system.

Some of the benefits based NetSuite NetSuite ecommerce system that can track most, if not all, of which Google Analytics tracks, including a keyword search. For example, how could the keyword conversion tracking with Google NetSuite, and define all key words to use in Google and then manage the inventory in NetSuite that will generate a unique campaign URLs that reference your landing page. You then use the URL as a landing site for the keyword campaign on Google. After you do this, as people click on PPC ads, NetSuite will track information. Now that you're both NetSuite and Google Analytics to track the same data, you can use both the reporting system to compare the results to get a comprehensive perspective on your web site visitor behavior.

NetSuite reporting beyond Google Analytics

NetSuite You can also go further, because it can distinguish between visitors and customers. Because NetSuite is integrated CRM and the report will have information about customers and their order history, and is able to provide a more comprehensive view of how visitors and customers behave on your site. Simply, NetSuite is offering more data, providing a more robust reporting structure.

Lead conversion is available because we have to monitor activity on speculative buying system, and orders taken. From here you can view the conversion percentages - this is where Google may have a hard time tracking. Although there are ways Google can do, like setting the Analytics script upon receiving site and inform Google of order and amount of experience, they are often inaccurate. Netsuite is a holistic system provides more mistakes environment for data analysis and conversion measurements.

Lead conversion is available because we have to monitor activity on speculative buying system, and orders taken. From here you can view the conversion percentages - this is where Google may have a hard time tracking. Although there are ways Google can do, like setting the Analytics script upon receiving site and inform Google of order and amount of experience, they are often inaccurate. Netsuite is a holistic system provides more mistakes environment for data analysis and conversion measurements.

Copyright © 2011 Marty Zigman